Saturday, May 21, 2011

10 Things to do 4 a Photographer's Marketing Campaign Success





Three days ago I have launched my new Photography website www.csabafikker.com and i have launched a large scale advertising campaign simultaneously. The results in the past 72 hours were amazing. I have quadrupled my Twitter followers and I went from 23 fans on my Csaba Fikker Photography Facebook page to close to 500 Fans, my site had 18,000 hits in 72 hours and I booked my first job this morning as a result of this campaign.

I'm still learning the whole process but I'm loving the results and here are some of the things that I did and I can share with you.

-1) Designed a kick ass website, took me over a month:)

-2) I created a Facebook Fan Page

-3) Redesigned my Twitter Account

-4) Created a Tumblr Account

-5) Flickr Account

-6) SmugMug Pro Account - this is where I load all my clients photos

-7)Linked all the accounts together - exmpl. anytime I post something on Flickr it will be grabbed by Tumblr and posted as a Twitter and create a note of it on My Facebook Page. Right there you have an automated system where you create pages and links instantly as soon as you post images.

8) TWIENDS.COM Account - this seems to be important but not sure of the long term value yet. Twiends.com so far brought me the most traffic, most twitter followers and Facebook Fans.

9) Created an event on Facebook for the Launch of my website where I have invited all my 650 Friends

10) I created a Promotional Giveaway Photo Shoot Package that can be won as long as you like my Facebook Fan page.

Looking at the results in 72 hours this is looking like a winner. I have a 400% larger following base that I can start marketing to in the following days. Also by keeping all my fans interacting it also helps spreading the word, higher rankings, more page and portfolio views etc.

I'm planing on Phase two of this campaign in about 10 days and I will sure write about it here on Freelance-Lifestyle

3 comments:

  1. Looking good...

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  2. As a follow up I have created a Promo Video and I have blasted every possible avenue with it - from facebook to linked in to twitter and tumblr.
    the video can be seen here http://vimeo.com/24083031
    I'm really curious about the results it will bring :)

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